As 2019 comes to a close and a new decade begins, fashion trends and styles are only becoming more diverse with a number of inspiration from fashion trends of the 20th century. With a growing industry of sustainable fashion brands such as Reformation, Alternative Apparel, and Levi Strauss, the clothing industry has begun to adapt to a world that is moving towards environmental preservation with brands. Thrift shopping and secondhand online shops like Depop and Poshmark have also become popular in the 2010s, with the goal of reducing waste and pollution by recycling. Senior Gracelyn Williams is an avid thrifter, finding many interesting items from goodwill and smaller scale second hand stores. “I like the vibes that come from thrifting, and I get to look cool, like my grandma.” She stated.
Sustainable brands are introducing more ways to save and reuse materials as well. Reformation is a women’s apparel brand with the main goal of creating clothes with what’s best for the environment by placing great care into material selection,all the way down to the fibers in the clothing. By creating high quality pieces that will be useful for many years, which will eventually be recycled by someone else, this decreases the negative impact on the environment. Levi Strauss and Co. is known for the creation of jeans, and more importantly known for the quality of their denim. They provide plenty of information to consumers on how to preserve their clothes and how to keep them in good shape for many years, and even offer used markets for the vintage collections. Alternative Apparel makes certain that their packaging is eco friendly and biodegradable. They use recycled plastic in their materials, low impact dyes, and organic cotton to better help the environment
In the past decade, capsule wardrobes is a growing trend that is meant to reduce waste. A capsule wardrobe consists of a few basic clothing items that can be mixed and matched. This can be a challenge for some fashion enthusiasts as a capsule wardrobe can range anywhere from about 25-50 pieces. These pieces can include all shirts, pants, shoes, and any other accessories. Minimalism is a lifestyle that utilises the basic concepts that one needs, while living with less. Capsule wardrobes tie into the minimalist philosophy, which specialize in creating less waste.
Every year, the average person throws away 80 pounds in clothing waste, which ends up in landfills all over the world. Cheap and fast clothing seems ideal for the fashion fans out there, but with more ethical thinking and purchasing higher quality products, we can help to take steps towards a cleaner earth.